We may ask you to submit business information in order for you to benefit from certain features (such as insurance underwriting requests) or to participate in a particular activity (such as patient engagement & clinical risk assessments). You will be informed what information is required and what information is optional.
We may combine the information you submit with other information we have collected from you, whether on‑ or offline, including, for example, your purchase history. We may also combine it with information we receive about you from other sources, such as NCPDP, publicly available information sources (including information from your publicly available social media profiles), and other third-party information providers.
APPA complies with all applicable law or regulations, including without limitation, the Healthcare Insurance Portability and Accountability Act of 1996, (“HIPAA”) and rules issued thereunder (“HIPAA Regulations”).
Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or philosophical beliefs, sex life or sexual orientation, criminal background, or trade union membership) on or through the Service or otherwise to us.
HOW WE USE AND DISCLOSE INFORMATION
We use and disclose information you provide to us as described to you at the point of collection.
Where required by applicable law, we will obtain your consent to our use of your information at the point of information collection. We may also use information from or about your business as necessary to perform a contract, to comply with a legal obligation or for our legitimate business interests. We may also rely on other legal bases, specifically for:
Providing the functionality of the Service and fulfilling your requests to provide the functionality of the Service to you and providing you with related customer service; to respond to your inquiries and fulfill your requests, such as to send you documents you request or e‑mail alerts; to send you important information regarding our relationship with you or regarding the Service, changes to our terms, conditions, and policies and/or other administrative information. We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
Accomplishing our business purposes:
For purposes of treatment, payment or health care operations
for data analysis, for example, to improve the efficiency of the Service;
for audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements;
for fraud and security monitoring purposes, for example, to detect and prevent cyber-attacks or attempts to commit identity theft;
for developing new products and services;
for enhancing, improving or modifying our website or products and services;
for identifying Service usage trends, for example, understanding which parts of our Service are of most interest to users; and
for determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.
Analysis of Information to provide personalized services:
to better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests;
to better understand your preferences so that we can deliver content via the Service that we believe will be relevant and interesting to you.
We will provide personalized services either with your consent or because we have a legitimate interest.
In addition, where allowed by applicable law, we may use and disclose information that is not in personally identifiable form for any purpose. If we combine information that is not in personally identifiable form with information that is identifiable (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.
We seek to use reasonable organizational, technical, and administrative measures designed to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.
We will retain your personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the Service to you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
THIRD PARTY SITES AND SERVICES
American Pharmacy Purchase Alliance, LLC:
148 Blue Lakes Blvd N, Ste 140 Twin Falls, ID 83301